Common Practice


Electra is a London based contemporary art agency founded in 2003, which specialises in curating, commissioning and producing ambitious cross-disciplinary projects by artists working across sound, moving image, performance and the visual arts. Through close collaboration with a range of venues and production partners, Electra presents its projects across the UK and internationally. From the Autumn of 2011, in parallel Electra runs a regular programme of events in a projects space situated adjacent to its office.

Electras core aim is to foster a dialogue between a range of disciplines of contemporary artistic practice and to provide a higher level of visibility and new contexts, opportunities and platforms for artists it works with. Electra actively works to cross-contextualise, by taking work outside of its niche area and seeking to reach wider audiences. Electra has a particular dedication to sound and sonic culture and a mission to present and connect this work in the wider realm of visual arts. Hand-in-hand with the creation of new work, Electra acts as an advocate in this area, proactively seeking to further knowledge, inspire debate and create opportunities for cross-disciplinary work.

Projects produced and curated by Electra to date include Dirty Literature (2011, National Portrait Gallery); 27 Senses (2010, Chisenhale Gallery, London and 2009, Kunstmuseet Kube, Alesund, Norway); Offer and Exchange (2008-2010, Thomas Dane Gallery, Hiscox, Frieze Art Fair, Christie’s); Favoured Nations, Momentum, 5th Nordic Biennial (2009, Moss, Norway); group exhibition Sound Escapes (2009, SPACE, London); performance programme Art Now Live (2007, Tate Britain); The Wire 25 season of performances and events to mark The Wire Magazine’s 25th anniversary (2007, London); group exhibition Her Noise (2005, South London Gallery; touring 2006 – present); specially commissioned performance and film production Perfect Partner by Kim Gordon, Tony Oursler and Phil Morrison’s (2005, The Barbican Centre and 6 venues across the UK and Europe); Christian Marclay’s performance Sounds Of Christmas (2004, Tate Modern); lecture series Sound and the 20th Century Avant Garde (Tate Modern 2005, 2006; touring 2006 – present).